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dissolves instantly [userpic]

December 28th, 2001 (02:09 pm)




Take the Corporate Mascot Test at Willaston's Lounge!

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Posted by: the mid-doctor (texel)
Posted at: December 28th, 2001 03:14 pm (UTC)

wow... that's a pretty accurate test...

reminds me of some rather random knowledge...

Jan Tchichold, one of the Bauhaus masters and an enthusiastic emissary for asymmetical typography, did some of his most memorable posters and layouts in Germany before WWII. He went so far as to write a "manifesto" of sorts entitled "The New Typography" which reads like a kind of instruction manual for typesetters to follow, keeping in line with this radical new approach to layout and design. It's still published today, but its aim is a bit dated. The interesting thing is, after the Bauhaus was shut down by the Nazis, Tchichold was taken into custody and held for about a week because of his (and his colleagues') radical approaches do design. It was labeled "degenerate art" and put in shows with other art by Jews and anti-Nazi parties. These shows were much better attended than the officially sanctioned shows of Nazi-supported propagandist art.

So, Jan Tchichold fled Germany, and in the next few years underwent a complete reversal in his design aesthetic, moving back to the classical style of serif typefaces and centered design. He was hired on at Penguin Books, and did all the layouts for their publications for over 20 years of his career. The work he did with Penguin wasn't really memorable or extraordinary, except when taken in context of his previous penchant for sans-serif typefaces and the rigid asymmetry. He did design a very nice classically inspired typeface, Sabon, late in his career, but by this time he has essentially dropped off the radar of the greater design community.

It wasn't until after his death that his true significance, and the strange path taken by his career, received the scrutiny it deserved. Such is life, I guess.

Posted by: dissolves instantly (sahrie)
Posted at: December 28th, 2001 09:56 pm (UTC)

ahhh... don't forget to breathe!!!

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